“It’s a great feeling to get such feedback.” “I know it may sound corny or cheesy or whatever, but the appreciation these people express after they receive the mezuzah and give it to the intended recipient is far more satisfying for me than getting a check for my work,” says von Neumann. Not exactly a lucrative strategy, but for von Neumann the greatest reward is the response he receives to his work. “It’s amazing what sometimes comes out when the person explains the reasons for the mezuzah, the subject matter or design content or the event being celebrated.Ī baseball mezuzah case by Ric von Neumann. “In the process, they often share with me very poignant stories,” the 62-year-old von Neumann says. ‘The relationship that develops can be so moving I often end up not feeling right charging them for the mezuzah’īefore people order a mezuzah, they first communicate by email and/or phone with von Neumann to discuss what they’re looking for and why. He often earns little or nothing financially from these labor-intensive creations that typically take him between three and 30 hours to make, depending on the complexity of the design. Not surprisingly, since creating his website seven years ago, his business has increased considerably, even if he’s anything but profit-driven. Most are for gifts for weddings, bar or bat mitzvahs, and graduations. Today, thanks to the internet, von Neumann receives orders from far and wide. By far, the most requested are guitars, acoustic and electric.
Other motifs include a bicycle, bobble-head beaver, monkey, loon, owl, totem pole, single-prop airplane, baby grand piano, windsurfer, downhill skier, baseball mitt and sports team logos.
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